Bloomberg Terminal

The key here is the idea of predictability, which renders economics as a ‘hard’ science with the ability to observe repeated results. The Bloomberg Terminal offers itself as an interface to observe, understand and intervene in that process. In doing this, it reinforces both the idea of the market as something that can be understood, predicted and controlled and the trader as the one in control.

Raised to a level of analytic abstraction, the configuration of screens, capabilities, and contents that traders in financial markets confront corresponds to a global reflex system, or GRS, where R stands for the reflexively transmitted and reflex-like (instantaneously) projected actionand other capabilities of the system and G stands for the global, scopic view and reach of the reflex system.